跨文化商务交际》是专门针对商务英语专业本科或其他专业副修、选修此课程的学习者的教材。本教材介绍了跨文化交际学的基本理论,非言语交际,分析了文化休克现象,还介绍了商务活动中的各种礼仪及有关风俗,探讨成功的商务谈判所包含的要素,旨在培养和提高学生的跨文化商务交际能力。
王维波,大连民族学院外国语言文化学院教授,兼任教育部外语专业教学指导委员会委员,辽宁外语教学指导委员会副主任委员,辽宁省高校外语教学研究会副会长。车丽娟,东北财经大学国际商务外语学院副院长,教授,主管教学工作。
Chapter 1 Culture, Communication, Intercultural Communication
Culture
Communication
Intercultural Communication
Summary
Exercises
Case Study: To Be Direct or Not
Further Reading: Cultural Differences
Chapter 2 Communication Between Cultures: Verbal Communication
Verbal Communication
Oral Communication
Written Communication
Summary
Exercises
Case Study: The Problem of Using the Local Language
Further Reading: Practice in Telephone Sales
Chapter 3 Communication Between Cultures: Nonverbal Communication
Nonverbal Communication
Kinesics
Space and Distance
Summary
Exercises
Case Study: How Can You Still Smile?
Further Reading: Features of Kinesics
Chapter 4 Contrasting Cultural Values
Cultural Values
Cultural Dimensions
Summary
Exercises
Case Study: Hand in the Report in 15 Days
Further Reading: Cultural Values in International Business
Chapter 5 Culture Shock in International Communication
Feelings of Culture Shock
Stages of Culture Shock
Symptoms of Culture Shock
Curing Culture Shock
High-context and Low-context Cultures
Summary
Exercises
Case Study: Are the Problems Right There or Not?
Further Reading: Culture Clash
Chapter 6 Business Etiquette and Social Customs
Introductions and Greetings
Handshaking and Exchanging Business Cards
Dressing and Dining
Social Customs
Gift Giving and Receiving
Humor, Superstitions and Taboos
Summary
Exercises
Case Study: What Caused the Conflict?
Further Reading: "Going Dutch" Versus "Chinese Hospitality"
Chapter 7 Business Negotiation Across Cultures
Communication in Negotiation
The Influence of Cultural Differences on Negotiation
Negotiation Strategies
Physical Context of Negotiation
Phases of Negotiation
Summary
Exercises
Case Study: Why Didn`t the American Manager Explain Directly?
Further Reading: Factors that Influence International Business Negotiation
Chapter 8 Intercultural Management
Cultural Factors in International Business Management
Corporate Culture
Development of Teamwork
Strategies for International Marketers
Summary
Exercises
Case Study: GE`s Informality
Further Reading: Team Building
Key to Exercises
Bibliography
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不错、正版新书、很快就到货了
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还不错好评
书很好,印刷不错
发货快,包装一般
没有塑料包装,看后追加评价吧
为辅修课程做准备的一本书 这两天有在看 还可以吧 要好好学才是
当当的价格还是很划算的,质量很好,而且大多数书都是独立包装的。回来就看的书。
纸质还可以,就是这次快递有点慢,总的来说,还可以吧。
反正满39就包邮了,东西便宜还包邮,当当买书很方便!
班里团购的,价钱绝对是最便宜的,而且都是正版图书哦~!赢到了,超开心!!!
还不错,比较实用,文化差异会影响语音和交流。知道差异在哪里就比较好沟通,也可以减少误会。全英文。
老师上课要用,我帮同学买。还不错,比较实用,文化差异会影响语音和交流。知道差异在哪里就比较好沟通,也可以减少误会。
全英文版,老师上课要用,我帮同学买。还不错,比较实用,文化差异会影响语音和交流。知道差异在哪里就比较好沟通,也可以减少误会。
书很不错,邮来时一点折痕都没有印刷也很清晰,是正版
赶上活动可以便宜一点点,比书店便宜一些。老师上课要用,我帮同学买。还不错,比较实用,文化差异会影响语音和交流。知道差异在哪里就比较好沟通,也可以减少误会。
王维波老师的书不错,旁征博引,不仅适合商务专业,其他学科的人也可以读!