全新的深入分析企业家背后的驱动力，独特实用的视角剖析人性与文化层面的成功因素，用最简明扼要的方式阐述一间公司的商业周期各阶段。
NEW YORK TIMES BESTSELLER
If you want to build a better future, you must believe in secrets.
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. InZero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we`re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won`t make a search engine. Tomorrow`s champions will not win by competing ruthlessly in today`s marketplace. They will escape competition altogether, because their businesses will be unique.
Zero to Onepresents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
Peter Thielis an entrepreneur and investor. He started PayPal in 1998, led it as CEO, and took it public in 2002, defining a new era of fast and secure online commerce. In 2004 he made the first outside investment in Facebook, where he serves as a director. The same year he launched Palantir Technologies, a software company that harnesses computers to empower human analysts in fields like national security and global finance. He has provided early funding for LinkedIn, Yelp, and dozens of successful technology startups, many run by former colleagues who have been dubbed the "PayPal Mafia." He is a partner at Founders Fund, a Silicon Valley venture capital firm that has funded companies like SpaceX and Airbnb. He started the Thiel Fellowship, which ignited a national debate by encouraging young people to put learning before schooling, and he leads the Thiel Foundation, which works to advance technological progress and long- term thinking about the future.
Blake Masterswas a student at Stanford Law School in 2012 when his detailed notes on Peter`s class "Computer Science 183: Startup" became an internet sensation. He went on to co-found Judicata, a legal research technology startup.
"Crisply written, rational and practical,Zero to Oneshould be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world."
–The Economist
"An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…"
– The New Republic
"Might be the best business book I've read...Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook."
–Derek Thompson,The Atlantic
"This book delivers completely new and refreshing ideas on how to create value in the world."
- Mark Zuckerberg, CEO of Facebook
"Peter Thiel has built multiple breakthrough companies, andZero to Oneshows how."
- Elon Musk, CEO of SpaceX and Tesla
"Zero to Oneis the first book any working or aspiring entrepreneur must read—period."
- Marc Andreessen, co-creator of the world's first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz
"Zero to Oneis an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter`s challenge, and build a business beyond expectations."
- Jeff Immelt, Chairman and CEO, GE
"When arisk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times.This is a classic."
- Nassim Nicholas Taleb, author ofFooled by RandomnessandThe Black Swan
"Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America`s leading public intellectual today"
- Fortune
"Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true."
- Tyler Cowen, New York Times best-selling author ofAverage is Over and Professor of Economics at George Mason University
"The first and last business book anyone needs to read; a one in a world of zeroes."
- Neal Stephenson, New York Times best-selling author ofSnow Crash, the Baroque Cycle, and Cryptonomicon
"Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business."
- Kirkus Reviews
