How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You'll learn to
- Clearly define the opportunity you'll want to address in your business case
- Identify and analyze a range of alternatives
- Recommend one option and assess its risks
- Create a high-level implementation plan for your proposed alternative
- Communicate your case to key stakeholders
The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real life examples to help you identify strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness.
Mentor's Message：The Advantages
of a Solid Business Case xi
Developing a Business Case：The Basics
What Is a Business Case?3
A preview ofkey扣cts about business cases
Business case versus business plan
When you should create a business case
A complex document
Seven steps to a business case
Step1：Define the Opportunity
orarticulatitigfhcopportun!~youwanttopursue
Identifying a problem or opporturdty
Developing an opportunity statement
Identifying your business objectives
Prioritizing your objectives
Assigning metrics to your objectives
……
