PrefacePart I Introduction1. What is research? Definition of research Visualizing the research process Classificatio of research Summary Discussion questio2. Fundamental concepts Hypothesis, theory and model Population and sample Variables Levels of measurement Operationalization Summary Discussion questioPart II Researching3. Developing research questio Procedures Problems in question formation Summary Discussion questio4. Reading the literature Sources of literature Procedures for reviewing the literature Deciding the scope Summarizing the information Summary Discussion questio5. Selecting research desig Quantitative and qualitative Links between question and design A mono-design or a mixed design? Complexities in classifying desig Summary Discussion questio6. A survey study A brief description Itrument designing, questionnaire Scaling techniques Selecting subjects Administering the questionnaire Summary Discussion questio7. An experimental study What is an experimental study? Causality Validity in experimentation Types of experimental studies Procedures for an experimental study Summary Discussion questio8. A ease study What is a case study? Selecting the subjects Collecting data Summary Discussion questio9. Basic statistics A brief description of statistics Descriptive statistics Inferential statistics Summary Discussion questio10. The analysis of quantitative data Overview of SPSS for windows Questionnaire data analysis Analyzing data from an experiment Summary Discussion questio11. The analysis of qualitative data Choices in analyzing qualitative data Data preparation Qualitative analysis Validity and reliability Summary Discussion questioPart III Thesis Writing12. An overview of thesis writing Definitio The structure of a thesis Summary Discussion questio13. Writing up a thesis/dissertation Writing an introduction Writing a literature review Describing methodology Reporting results and discussion Writing the conclusion chapter Summary Discussion questio14. Writing style Academic writing style APA writing format Summary Discussion questio References Appendixes Appendix one：A Survey Study Appendix two：An Experimental Study. Appendix three: A Case Study Appendix four: Questionnaire Description Appendix five: Random NumbeSubject indexAuthor index Preface Part I Introduction 1. What is research? Definition of research Visualizing the research process Classificatio of research Summary Discussion questio 2. Fundamental concepts Hypothesis, theory and model Population and sample Variables Levels of measurement Operationalization Summary Discussion questio Part II Researching 3. Developing research questio Procedures Problems in question formation Summary Discussion questio 4. Reading the literature Sources of literature Procedures for reviewing the literature Deciding the scope Summarizing the information Summary Discussion questio 5. Selecting research desig Quantitative and qualitative Links between question and design A mono-design or a mixed design? Complexities in classifying desig Summary Discussion questio 6. A survey study A brief description Itrument designing, questionnaire Scaling techniques Selecting subjects Administering the questionnaire Summary Discussion questio 7. An experimental study What is an experimental study? Causality Validity in experimentation Types of experimental studies Procedures for an experimental study Summary Discussion questio 8. A ease study What is a case study? Selecting the subjects Collecting data Summary Discussion questio 9. Basic statistics A brief description of statistics Descriptive statistics Inferential statistics Summary Discussion questio 10. The analysis of quantitative data Overview of SPSS for windows Questionnaire data analysis Analyzing data from an experiment Summary Discussion questio 11. The analysis of qualitative data Choices in analyzing qualitative data Data preparation Qualitative analysis Validity and reliability Summary Discussion questio Part III Thesis Writing 12. An overview of thesis writing Definitio The structure of a thesis Summary Discussion questio 13. Writing up a thesis/dissertation Writing an introduction Writing a literature review Describing methodology Reporting results and discussion Writing the conclusion chapter Summary Discussion questio 14. Writing style Academic writing style APA writing format Summary Discussion questio References Appendixes Appendix one：A Survey Study Appendix two：An Experimental Study. Appendix three: A Case Study Appendix four: Questionnaire Description Appendix five: Random Numbe Subject index Author index