本教材旨在为我国MBA学生及相关专业学员提供一套以阅读为中心、有机地结合各种技能、进行商务英语沟通的指导性学习材料。
本教材的指导思想是：
·以学生为中心，由教师通过设计的各项任务引导他们进入学习状态，充分利用他们的已有知识和经验，又使他们认识到差距，鼓励他们在课堂内外沟通，在交往中学习，从而达到较好的学习效果；
·以阅读英语文献为中心，有机地结合听、说、读、写活动，同时发展学生根据个人专业需求查寻文献资料的能力、与同学用英语讨论商务专业问题及总结归纳的能力、用英语进行演示商务内容的能力、用英语写作规范商务类文章的能力；
·以内容为基础，按主题编排材料，给学生提供用商务英语和专业英语进行交流的机会，除了按顺序逐课教学之外，教师和学生可以按照需要灵活选用其中的内容，也可补充文章深入对某主题的热点讨论。
本教材共有十五单元，除了引导单元外，其他十四个单元均涉及一个沟通主题，引用两篇特点迥异的语言材料，即课文。每一单元的首页简要说明该单元的学习要点。围绕每篇语言材料，安排的课堂内外活动大致包括：阅读前的主题讨论；主题和材料的背景分析；课文阅读中对主题内容的理解与分析；课文阅读中对语言点的理解与分析；课文阅读中对商务英语或专业英语沟通方式的讨论；阅读后对学习点的单项或综合运用。
徐云珠，教授， 1945年10月出生于上海市。现任职于上海交通大学安泰管理学院国际经济和金融系。毕业于北京国际经贸大学本科，后取得英国兰卡斯特大学应用语言学硕士学位，并曾在英国伯明翰大学学术访问一年。 主要从事应用语言学和应用经济学跨学科领域的研究与教学工作
Introductory Unit Learning Awareness
Text What`s Your Lead?
Unit One Sino?US Economic and Trade Relations
Text 1 The Case for Trade with China
Text 2 U.S.`s Yuan Rhetoric Carries Trade Risks
Unit Two Asian Economy and Business
?Text 1 A Review of the Asian Crisis: Causes, Consequences and?Policy Responses
?Text 2 Japan`s Failed Experiment
Unit Three European Economy and Business
?Text 1 Is Germany Fast Becoming Another Japan?
?Text 2 The Changing Consumer in Italy
Unit Four African Economy and Business
?Text 1 Economic Inflexibility in Africa
?Text 2 Analysis
Unit Five The WTO
?Text 1 Fifty Years On
?Text 2 The Standard Question
Unit Six Globalisation and Knowledge Transfer
?Text 1 Global? Acquisition and Knowledge Transfer—a Case?Study of Company D
?Text 2 East?Asian? Broadcasting Industries: Global, Regional,?and National Perspectives
Unit Seven Information Technology and Business
? Text 1 Business Models for Internet?Based E?Commerce:?An Anatomy
? Text 2 Connections
Test One
Unit Eight International Retailing
? Text 1 Wal?Mart Spoken Here
? Text 2 Wal?Mart Chimera
Unit Nine Leadership and Strategic Management
? Text 1 Siemens Chief: Size Up an Opponent`s Strength
? Text 2 Clear Agenda Helped Fiorina Win Support at H?P
Unit Ten Financial Market
? Text 1 Market Mania
? Text 2 Priority Shifting
Unit Eleven Law of International Economics
? Text 1 US Parallel Imports: What`s In, What`s Out?
? Text 2 Cargo Risks:"Dangerous Goods"
Unit Twelve Quality Management
? Text 1 Standards Procedure
? Text 2 Transition to ISO 9000:2000
Unit Thirteen Organizational Structure
? Text 1 What Organizational Culture Do You Want to Work in?
? Text 2 Models of How Organizations Develop
Unit Fourteen Business Negotiation and Business Culture
? Text 1 Closing Your Business Negotiations
? Text 2 Euro Disney SCA: Perspectives from Two Cultures
Test Two
Key
